How is this different from a consultant?

Consultants advise. We operate. We're in your pipeline reviews, your forecast calls, your manager 1:1s — building the muscle while running the motion.

Significantly less than a full-time VP Sales hire. We'll scope it based on your needs — reach out to discuss.

Can you help us hire a full-time leader?

Yes. Many engagements end with us helping you hire and onboard your first VP — with systems already in place for them to run.

A sales leader, without the full-time hire

Q: What's the time commitment?

Typically 2-3 days per week, embedded in your rhythm. Some weeks more during ramp-up; some less as your team takes over.

Let's Talk

Over $75M closed

in B2B tech & consulting

$0 → $500K+ revenue

Shake Up ATL · 9 exclusive partnerships in 2 years

7 locations opened

Shake Up ATL · under our fractional leadership

0 → 1,100+ bookings

The Rest Spa · in the first year

The gap

You need leadership. You can't afford the hire.

Founder still selling

You're closing deals but can't build the system. Every hire feels like a gamble.

First-time managers

Promoted for closing, not coaching. No inspection rhythm. Reps are on their own.

Growing without a leader

Revenue is coming in, but no one owns pipeline, forecast, or coaching.

Who this is for

Operational leadership — not advice from the sidelines

✓ Right fit

Founder-led or first sales team (1–10 sellers)
Enough revenue to invest in sales — roughly $1M+
Selling is happening, but no one runs the system
Ready to install systems, not just get advice

✗ Not the right fit

Need a full-time leader today
Looking for advice-only coaching
Need someone to do the selling → Outsourced Sales
Just need training → Sales Training

What we do

We run it with you — and leave the system behind

Pipeline & Forecast

Run weekly pipeline reviews. Make the forecast reflect reality, not hope.

You keep: stage definitions + a forecast system

Deal Strategy

Work live opportunities with your sellers. Unstick stalled deals.

You keep: qualification standards your team runs

Manager Development

Shadow your managers. Build their 1:1 structure and coaching instincts.

You keep: 1:1 templates, scorecards, coaching prompts

Operating Rhythm

A weekly and monthly cadence with clear agendas, owners, and accountability.

You keep: the cadence itself — it runs without us

How it works

Diagnose, embed, hand off

Diagnose

We start with a Sales Diagnostic to surface what's actually happening — pipeline, process, coaching gaps.

Embed

We join your motion — pipeline reviews, forecast calls, manager sessions — on a cadence scoped to your team.

Hand off

We develop your people to run the systems. Exit when your team owns it.

Typical engagement: 3–6 months.

FAQs

What does it cost?

A fraction of a full-time sales leader's compensation. We scope it to your team and cadence after one call.

What's the time commitment?

We embed in your existing rhythm — pipeline reviews, forecast calls, manager 1:1s — on a cadence we scope together. Heavier during ramp-up, lighter as your team takes over.

Need someone running sales — not just advising on it?

Let's Talk