A sales system for founder-led businesses

You're great at the work. Now the selling needs to be built. We do that with you.

Let's Talk
Businesses we've built for
Veer Coffee Co. Stodelle House Interim Consulting Group Label Lookup ShakeUp ATL Design It Her Way The Rest Spot

Who this is for

01

Founders selling their own services

Great at the work, still selling on referrals.

02

Experts starting a business

Going out on your own, nothing built yet.

03

Founders making a first sales hire

Ready to hand off selling, but it all lives in your head.

Two Engagements

Start with the one you need

One-time project

Foundation Build

Everything a buyer needs to understand you, built in about 30 days.

  • Your offer. What you sell, who it's for, what it costs.
  • Brand and website. A site that makes the first pitch. Logo refinement included.
  • The backend. CRM, pipeline, and outreach setup.
  • A shared project board. You see every task from day one.
Fixed scope, fixed price. Start the Build
Monthly engagement

Sales OS

We work the pipeline with you, every week.

  • Talk tracks and cadence. What to say, and a list to work.
  • Weekly call. Review the pipeline, decide what's next.
  • Playbooks. Written down, so it survives your first hire.
Three-month minimum. Needs a finished foundation. Start Sales OS

Want us to run the outreach?

That's Outsourced Sales. It sits on top of Sales OS.

See Outsourced Sales

What changes when it's built

01
You can explain it

Same pitch every time, without shrinking it

02
The site sells first

People arrive already knowing what you do

03
Outreach has a target

A real list, a real message, a visible pipeline

04
It survives your first hire

Written down, so it doesn't leave with you

FAQs

How is this different from Fractional Leadership?

Fractional Leadership runs a team you already have. Sales OS is for founders who don't have one yet.

Do I have to buy both?

No. Most founders start with the build. If your foundation is solid, start on Sales OS.

How long does it take?

The build takes about 30 days. Sales OS runs monthly, three months to start.

Can you run the outreach for me?

Yes. That's Outsourced Sales, added on top of Sales OS.

Ready to build the thing you're trying to sell?

Let's Talk