Distill + Frame + Structure
Playbook Build
We build the standards your team trains on — talk tracks, objection handling, qualification criteria.
Best for: Teams with tribal knowledge that needs documenting
Turn what works into what everyone does.
AI-powered practice for ongoing skill building. Live workshops for your specific ICP and scenarios. Both built on the same method — so training actually sticks.
Why most training fails
87% of training is forgotten in 30 days.
One-time workshops don't work. Reps need ongoing practice, feedback, and reinforcement — tied to the deals they're actually running.
1x
Workshops fade fast without reinforcement
Generic
Off-the-shelf content doesn't match your motion
No data
No way to measure if skills are improving
Revfinery solves this with a system: AI Trainer for daily practice + Live Workshops for team-specific scenarios.
The Revfinery Method™
Distill. Frame. Structure. Enable. Amplify.
A structured framework for diagnosing revenue problems, building sales capability, and sustaining performance at scale. Every training — AI or live — follows this method.
Distill
Clarify what matters most
Frame
Align around buyer value
Structure
Create repeatable paths
Enable
Build executable capability
Amplify
Sustain performance at scale
The Core: AI Trainer
Practice anytime. Get feedback instantly.
Rev, our AI sales trainer, lets reps practice discovery, objection handling, and deal strategy on demand — with instant scoring and coaching notes.
- Sales scenarios — Practice calls tied to real buyer situations
- Communication coach — Improve clarity, tone, and structure
- Deal strategy — Get AI coaching on active opportunities
- Talent Score — Track progress and unlock network opportunities
When you need more than AI
Consulting that fills the gaps
AI Trainer handles daily practice and feedback. These consulting packages cover what AI can't — extracting tribal knowledge, building custom content, and facilitating live alignment.
Enable
Live Clinic Series
4-6 facilitated sessions working real deals as a team. Role-plays tied to active pipeline.
Best for: New motion, new market, or teams needing fast alignment
Frame + Enable
ICP Scenario Pack
5-10 custom AI Trainer scenarios built around your actual buyers and personas.
Best for: Teams with unique ICP that standard scenarios don't cover
We also offer: Manager Enablement, New Hire Accelerator, and Quarterly Tune-Ups. Tell us what you need →
What you get
Practical tools your team actually uses — not a binder that sits in a folder.
AI Trainer Access
Unlimited practice for your team — sales scenarios, communication coach, deal strategy.
Playbooks & Talk Tracks
Discovery flows, objection handling, and ICP-specific messaging.
Manager Toolkit
Scorecards, 1:1 structure, coaching prompts, and inspection rhythm.
Progress Dashboards
See skill progression across the team. Know who needs what.
Training is step 2 in the Revfinery flywheel. Start with the Diagnostic to surface what's broken. Then train. Then deploy verified talent who've already been trained on the same method.
FAQs
Do I need both AI Trainer and live workshops?
Not necessarily. AI Trainer works standalone for ongoing practice. Live workshops accelerate alignment for teams or specific moments (new hires, new motion, SKO). They're most powerful together.
Can you customize to our ICP?
Yes. Live workshops are fully customized to your buyers, scenarios, and motion. AI Trainer scenarios can also be tailored for Business tier accounts.
How do you measure if it's working?
AI Trainer tracks Talent Scores and skill progression. For workshops, we recommend tracking win rate, cycle time, and forecast accuracy before/after.
What's the time commitment?
Live workshops are typically half-day or full-day sessions. AI Trainer is designed for 15-20 minutes of daily practice.
Get playbooks & templates
Practical notes on messaging, discovery, pipeline discipline, and running deals in complex B2B.